Bus Division 2.png

      The geography that the Bay Area is on is incredibly divers, from hills to flatlands. This along with the fact that the Bay takes up center stage makes divisions of the urban areas very visible. All of these distinct areas have a rich history of individuality— which makes creating something truly unifying very difficult. One single bus branding would not resonate well, given all of the diversity in the Bay, and how strong its residents cling on to the unique identity of the areas they live on. However, an overarching branding would tie all of the branding together to allow a common symbol (the Transbay logo) throughout the entire system but letting the uniqueness of the areas shine. I’ve divided the Transbay Bus Division into 5 regional districts, with room to grow, and an overlapping area of service. The districts function as a type of quilted blanket covering the Bay Area. 


The districts are as follows: North Bay Bus, East Bay Bus, City Bus, Peninsula Bus, Valley Bus.


North Bay Bus: Marin, Napa, Sonoma

East Bay Bus: Alameda, Contra Costa, Solano

City Bus: San Francisco

Peninsula Bus: San Mateo

Valley Bus: Santa Clara


Bus Divisions


Regional Divisions Map

Service Area Map


Marin, Napa, Sonoma

Alameda, Contra Costa, Solano

San Francisco

San Mateo

Santa Clara

Future possible districts: Capitol Bus: Sacramento, Yolo, Sutter, San Joaquin, Butte, Sutter


Presidio Bus: Monterey, San Benito

Sierra Bus: El Dorado, Placer, Alpine, Amador

Yosemite Bus: Fresno, Madera, Mono, Inyo, Tulare, Merced, Stanislaus

Shasta Bus: Shasta, Tehama, Trinity, Yuba

Bus Livery

       The livery of the buses illustrated below presents the need for rapid transit buses to be colored in a different scheme than local ones. This is due to the fact that when you are waiting for your bus and you see a bus you don’t have to wait to read what the bus route is on the LED display to know if it’s a rapid or not. It allows people to see from far if the bus they’re waiting for is the one that they’re waiting for. This is also the reason why all of the buses are colored the particular color assigned to their district. It also retains the rapid/local color switching consistent throughout the entire system of buses so confusion would be kept at a minimum.

North Bay Bus:





East Bay Bus:





City Bus:





Peninsula Bus:





Valley Bus:




Rail Division 2.png

      Politics dominate how Bay Area rail infrastructure is built. A lot of the different technologies used in rail transit in the Bay are not for engineering as they were touted originally but because when building a fragmented system, you have to think about your system’s funding and state spending on it. BART originally said the reason they have a wide gauge track was for wind stability on the Golden Gate Bridge— BART never ended up going to Marin. Now BART’s maintenance teams must deal with those decisions made by people in the 1960s. When you build a system from the ground up unified all parts of its talk to each other and you don’t end up with the mess that we have now with rail in the Bay.


      Attempting to right this wrong I grouped rail lines with their respective technologies. Commuter rails in one system as BAER, BART stays more or less the same thing becoming BARR, and Muni Metro and VTA become City Rail and Valley Rail respectively.  

      Right now there is no rail language and graphics that really tries to encompass all of them. Muni refers to the lines with letters and destinations or streets, BART with destinations and colors (sometimes), Caltrain with the direction their trains go on. Nothing really comes and sets a standard. I know our rail technology is very diverse but with these 4 systems I hope to set a standard.


      The iconography and names chosen for each line attempted to create an environment that allowed icons, names, and colors to all come together and showcase the diversity of Bay Area transit without locking into any conventional system of naming.

Commuter Rail.png

Commuter Rail 

Caltrain......................................> Redwood Line 

Capitol Corridor.........................> Capitol Line 

Altamont Commuter Express...> Altamont Line

Sonoma-Marin Area Transit.....> Vineyard Line

Heavy Rail.png

Heavy Rail Rapid Transit


SFO-Antioch………………………………………………….....…> Diablo Line 

Daly City-Dublin/Pleasanton………………………….......> Amador Line 

Richmond-Warm Springs/South Fremont*……......> Port Line 

Richmond-Millbrae……………………………………...….....> Berkeley Line 

Daly City-Warm Springs/South Fremont*……......…> Silicon Line

Oakland International Airport.................................> OAK Line

*service to Santa Clara coming later

Light Rail.png

Light Rail 


J-Church…………......> Chuch Line 

K-Ingleside……….....> Park Line 

L-Taraval………..…....> Zoo Line 

M-Ocean Beach......> University Line 

N-Judah………….......> Ocean Line 

T-Third St………........> Bayshore Line



Orange.….> Great America Line 

Green…....> Winchester Line 

Blue……....> Discovery Line


BAER (Bay Area Express Rail)

      Bay Area Express Rail is made up of a combination of different system now: Caltrain, SMART, ACE, and Capitol Corridor. The decision was made to consolidate them into one single branding and maps came to be because all of them shared similar characteristics of being commuter rails.



counties served: 


Contra Costa 


Santa Clara 

San Francisco 

San Mateo 



Non-member counties served: 




San Joaquin 


Service Areas-04.png

Service Area

Line Icons-01.png

Redwood Line

San Francisco Transbay Terminal — Salinas

(via Peninsula)

Line Icons-04.png

Altamont Line

Sacramento - Stockton - San Jose

(via Amador Valley)

Line Icons-03.png

Capitol Line

Auburn - Sacramento - Oakland - San Jose -Salinas (via East Bay)

Line Icons-02.png

Vineyard Line

Cloverdale - Santa Rosa - Larkspur

(via Marin)

Service Areas-02.png

Service Area


BARR (Bay Area Rapid Rail)

Counties served: 


Contra Costa 

San Francisco 

San Mateo 

Santa Clara

      Bay Area Rapid Rail is what becomes of BART (Bay Area Rapid Transit) currently. There was a distinction between the commuter rails of the Bay and BART because of the difference in technologies and track infrastructure as well as how they operate and what communities they service.

Line Icons-05.png

Diablo Line

SFO/Millbrae — Antioch

(via Diablo Valley)

Line Icons-08.png

Berkeley Line
Millbrae — Richmond

(via Berkeley)

Line Icons-06.png

Port Line

Richmond — Santa Clara

(via East Bay)

Line Icons-09.png

Silicon Line
Daly City — Santa Clara

(via East Bay)

Line Icons-07.png

Amador Line
Daly City — Dublin/Pleasanton

(via Amador Valley)

Line Icons-10.png

OAK Line
Oakland International Airport — Coliseum


City Rail

      City Rail is the successor of San Francisco’s Muni Metro. Currently Muni Metro shares its lanes with cars at certain points and this was reflected in the map of City Rail.        


      However, in the future we would move to have City Rail, to have its own designated right of way throughout its entire length. That, change is not represented in the City Rail map (yet).

County served: 

San Francisco 

Service Areas-06.png
Service Areas-03.png

Service Area

Line Icons-11.png

Bayshore Line

Chinatown — Sunnydale

Line Icons-13.png

University Line

Embarcadero — San Jose/Geneva

Line Icons-12.png

Ocean Line

4th/King — Ocean Beach

Line Icons-15.png

Church Line

Embarcadero —Balboa Park

(via Church St)

Line Icons-14.png

Zoo Line

Embarcadero — SF Zoo

Line Icons-16.png

Park Line

Embarcadero —Balboa Park

(via City College)

Service Areas-07.png
Service Areas-08.png

Service Area


Valley Rail


County served: 

Santa Clara

      Valley Rail is the successor of Santa Clara’s VTA’s light rail service. Currently VTA’s light rail service shares its lanes with cars at certain points and this was reflected in the map of Valley Rail.        


      However, in the future we would move to have Valley Rail to have its own designated right of way throughout its entire length. That, change is not represented in the Valley Rail map (yet).

Line Icons-17.png

Great America Line

Mountain View — Alum Rock

Line Icons-19.png

Discovery Line
Bay Pointe — Santa Teresa

Line Icons-18.png

Winchester Line

Old Ironsides — Winchester

Fare Structure 2.png

      Transbay takes into account where you live and has structured a system to allow people that rely on this transportation system to ride it for free. We strongly believe at Transbay that mobility is a human right. Equity is a core value at Transbay and this is why we do not charge people that rely on transit the most and riders who rely on us for their livelihood. All you need is an identification card to prove you are a resident within the 9 county Bay Area.  Transbay representatives at stations are there to help you get assistance for a new California State ID/Clipper.


       Gas tax, parking tax, sales tax, farebox revenue (from visitors), congestion pricing, and federal aid will be put into effect in all of the 9 county Bay Area. Together all of these taxes will fund the transportation costs for all of those using Transbay that are residents in the 9 county Bay Area.

       Residents in the following counties would be able to ride all of the Transbay system with not up-front charge: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solono, Sonoma.



       If you live within the 9 county Bay Area, then your California ID card doubles as a Clipper Card and therefore your transit is subsidized with taxes. Anybody not from the 9 county Bay Area will have to purchase tickets using our Transbay Mobile App or walk into a rail station and purchase their tickets using a Clipper Card there. Transbay representatives at stations are there to help you get assistance for a new California State ID/Clipper.

       It will function the same way a regular ID would and also tap as a regular Clipper card would.  The only difference in appearance would be the addition of the Transbay and Clipper symbols.



Transbay logo

      Clipper symbol